Amanda Bradwell has been at the heart of the fashion industry since her days as a catwalk model in London, New York, Paris, Milan and Athens. Amanda attended many European fashion shows and found her particular love in bridal wear after working with Catherine Rayner for a number of seasons.
Keen to use her business sense, Amanda wanted to create bridal fashion for the women she knew. First came a series of sales and marketing roles with bridal collections Ellis, Kelsey Rose, Sweetheart and Ian Stuart.
After a spell of travelling to re-charge and gain some inspiration in the far east, Amanda was head hunted and couldn’t resist the opportunity to launch top New York collection Jim Hjelm Occasions and Bridal, into the European market. Around the same time, Amanda was also approached by House of Wu, to collaborate a world wide organisation. Gowns designed by her in the confines of her apartment for the first Eternity Bride collection, allowed her to really focus on her styling and creativity.
As the new millennium dawned Amanda finally realised her dream of running the Eternity Group as Creative Director and CEO. Amanda introduced new labels and collections Eternity Bride, Art Couture, Christina Wu and Eternity Prom.